How Amplemarket went beyond traditional dashboards to use Economize for cloud cost reporting

Learn how Amplemarket transcended conventional cloud cost monitoring with Economize, harnessing its robust features for comprehensive and proactive cloud cost reporting, enabling informed decision-making and optimized resource allocation.

"The real-time notifications comprising alerts and summaries helped us in staying top of our cloud costs as it kept us in the loop about the costs whenever it scaled up as per our configured settings."

Ricardo Ferreira

Site Reliability Engineer, Amplemarket

About Amplemarket

Amplemarket stands as a sales solution for today's landscape. It functions as a virtual sales assistant, powered by AI, managing lead generation, tailored outreach, and intelligent actions.

The platform makes use of artificial intelligence that helps automate processes like:

  • Enrichment of leads,
  • Email marketing, and
  • Reminders to follow up.

Amplemarket offers real-time statistics and insights to assist sales teams in enhancing performance.

For whom Amplemarket is built?

Amplemarket is built for sales teams of all sizes, but it is particularly well-suited for businesses that sell to businesses (B2B). Some of the ideal customers for Amplemarket include:

  • Sales teams looking to improve their cold outreach: Amplemarket can help sales teams to find qualified leads, send personalized emails, and track the results of their outreach.
  • Sales teams looking to save time: Amplemarket can automate many of the tasks involved in cold outreach, freeing up sales reps to focus on more strategic activities.
  • Sales teams looking to increase their ROI: Amplemarket can help sales teams to track the results of their outreach and to see how their efforts are impacting their bottom line.

Challenges faced by Amplemarket

Amplemarket faced significant challenges in managing its GCP cloud costs efficiently among which some are as follows:

  1. Limited cost visibility: They lacked comprehensive visibility into their cloud costs. They relied on manual checks and basic monitoring tools, which provided limited insights into cost trends and consumption patterns across their infrastructure.
  2. Inefficient resource allocation: The absence of a dedicated cost optimization tool hindered their ability to allocate resources efficiently.
  3. Lack of granular cost analysis: Without the ability to break down costs by specific resources, they were unable to identify specific cost drivers and optimize resource allocation accordingly.


The platform addressed Amplemarket's pressing need for cost visibility and optimization as follows:

  1. Utilizing recommendations to identify unused instances: They leveraged the recommendations feature to identify unused or zombie instances within their infrastructure, that flagged resources exhibiting low utilization or unnecessary allocation.
  2. Proactive alerts and summaries for key events: Real-time notifications, helped them to stay informed about critical cost-related activities, such as unexpected spikes in expenditure or deviations from configured thresholds.
  3. Utilization of detailed reports for in-depth cost analysis: Utilizing the reports feature to gain deeper insights into their cost drivers and consumption patterns, helped them to facilitate informed decision-making and strategic planning.


The adoption of Economize proved instrumental in driving cost efficiencies for Amplemarket. By leveraging its capabilities they were able to achieve the following key outcomes:

  1. Significant cost reductions: Amplemarket witnessed a tangible decrease in their GCP cloud costs, with monthly expenditure dropping by 20%.
  2. Enhanced cost control: By receiving timely alerts and summaries, they could promptly investigate and address any anomalies, ensuring proactive cost management and financial control.


Software Development

Company Size

100 employees


San Francisco, California